Overview
Tchim-Tchim! is a fictional beverage brand rooted in celebration, culture, and connection. Inspired by the universal act of toasting, the brand blends playful energy with a refined, design-forward aesthetic, creating a vibrant identity that feels both festive and elevated.
Concept
Built around the spirit of gathering, the brand centers on bold color, expressive typography, and rhythmic compositions that evoke movement and joy. The visual system draws from global influences and social rituals, positioning Tchim-Tchim! as more than a drink. It becomes a shared moment, a feeling, and a cultural connector.
Outcome
The final identity extends across packaging, social, and campaign visuals, creating a cohesive and recognizable brand world. Tchim-Tchim! stands out as a lively, design-led concept that captures the energy of celebration while maintaining a sense of sophistication and intention.
Project Details
Type
Brand analysis, campaign concept, visual storytelling, and graphic design
Role
Designer
Context
Academic project developed as part of the Digital Design and Creative Strategy Certificate Program at UC San Diego
Scope of Work
Developed a fictional beverage brand concept rooted in celebration, culture, and social connection
Defined brand positioning, tone, and audience to guide creative direction
Explored naming, messaging, and the core idea of toasting as a unifying ritual
Designed a bold visual identity system including logo, color palette, and typography
Designed Social Media Campaign Strategy and visuals to express the brand across digital touchpoints
Produced final mockups showcasing a cohesive and expressive brand world
