DELIVERABLES AT A GLANCE
Brand strategy and positioning for a lifestyle wine brand
Brand naming and narrative development
Logo and foundational visual identity system and brand guidelines
Social Media Marketing materials
Campaign concept development and execution
Academic Project developed as part of Digital Design and Creative Strategy Certificate Program at UC San Diego
OVERVIEW
Tchim-Tchim! is a Portuguese-inspired wine brand celebrating connection, travel, and shared experiences. The project translates the joy of gathering and the ritual of toasting into a brand story that feels playful, vibrant, and socially-driven.
CONCEPT & APPROACHED
Campaign concept “Made to Be Shared” frames wine as a catalyst for connection. Hero visuals feature friends laughing, clinking glasses, and enjoying spontaneous moments together. Visual language emphasizes warmth, color, and movement to evoke joy and sociability.
OUTCOME
Demonstrates ability to build a cohesive brand identity and campaign from concept to execution. The approach balances emotional storytelling with social engagement, making the brand feel alive and shareable.
DESIGN SYSTEM
Expressive typography, vibrant color, and playful graphic elements convey energy and celebration. Lifestyle photography and social-first layouts make the brand approachable and relatable while maintaining consistency across multiple platforms.
