Overview
Sol & Brisa is a fictional lifestyle e-commerce brand inspired by coastal living and conscious consumption. The brand centers ease, warmth, and intentional design.
Concept
Developed a brand that feels grounded yet elevated, guided by a clear user persona and lifestyle narrative. Focus on natural materials, slow living, and relatable storytelling. Soft, sun-washed palette paired with clean typography. Cohesive system designed to translate across web and social platforms.
Outcome
The website and digital experience prioritize clarity, flow, and storytelling. Navigation is intuitive, with content structured to support discovery while reinforcing the brand’s relaxed, lifestyle-driven perspective.
Project Details
Type
Brand identity, e-commerce design, campaign concept, and visual storytelling
Role
Designer
Context
Academic project developed as part of the Digital Design and Creative Strategy Certificate Program at UC San Diego
Scope of Work
Developed a fictional fashion e-commerce brand rooted in sunlight, ease, and effortless style
Created the brand identity including naming, logo, and a warm, elevated visual system
Designed an e-commerce website and product pages, including layout design and an interactive Figma prototype
Developed social media content to express the brand’s mood and lifestyle across digital touchpoints
Produced final mockups showcasing a cohesive, refined brand experience