DELIVERABLES AT A GLANCE
Brand analysis and competitive landscape review
Brand brief creation: tone, audience, opportunities
Campaign concept and key messaging
Brand guidelines: typography, color, usage
Marketing collateral: adverts, instagram posts, & out-of-home campaign concepts
Academic Project developed as part of Digital Design and Creative Strategy Certificate Program at UC San Diego
OVERVIEW
This project reimagines G/FORE through a campaign concept for Spring 2026 titled “Get More Fore You.” Known for blending high fashion with irreverent humor, the brand is positioned at the intersection of performance and bold self-expression. The campaign builds on this identity, translating its distinct personality into a cohesive visual storytelling system.
CONCEPT & APPROACHED
Grounded in brand analysis and strategic exploration, the concept celebrates confident style, individuality, and G/FORE’s signature wit. “Get More Fore You” invites consumers to embrace a more expressive and indulgent approach to golf, appealing to those who take their game seriously but not themselves.
DESIGN SYSTEM
The visual language balances refinement with play. Clean typography and structured layouts create a high-fashion foundation, while expressive color, cut-out elements, and dynamic compositions introduce energy and attitude. The system feels premium yet approachable, polished without losing per
CAMPAIGN EXECUTION
The campaign extends across advertising, social media, and out-of-home placements designed to stand out in both digital and physical spaces. Product-forward visuals, punchy in-feed content, and bold large-scale executions work together to reinforce G/FORE as a fashion-forward lifestyle brand.
