G/FORE
Project Type: Brand analysis, marketing campaign concept, visual storytelling, graphic design
Role: Designer
Context: Academic Project developed as part of Digital Design and Creative Strategy Certificate Program at UC San Diego
Scope of Work:
Brand analysis and competitive landscape review
Creation of a detailed brand brief to define tone, audience, and opportunity
Mind mapping and concept exploration to narrow campaign direction
Development of campaign concept and key messaging
Visual system exploration including typography, layout, and color
Design of campaign touchpoints including advertising, social media, and out-of-home concepts
Presentation of final concept through polished mockups and brand visuals
Overview
For G/FORE Spring 2026, I developed the campaign concept “Get More Fore You,” building on the brand’s signature mix of high fashion and irreverent humor. The work reinforces G/FORE’s position at the intersection of luxury style and performance golf, celebrating personal expression and confident individuality.
Concept
Grounded in brand research and cultural insight, the campaign speaks to players who take their game seriously, but not themselves. A bold visual system combining clean typography, expressive color, and playful composition brings a sense of polish with attitude. The direction reflects the evolving golf space, where sport, fashion, and lifestyle increasingly overlap.
Outcome
The final campaign system spans product-forward ads, social content, and out-of-home moments designed to feel striking, aspirational, and native to modern audiences. It positions G/FORE as a vehicle for self-expression, translating performance apparel into a confident, fashion-led statement on and off the course.
