THE CLIENT
NorSled Rescue is dog rescue nonprofit focused on Northern breeds, Malamutes, Huskies, Samoyeds, dogs that come with specific lifestyle and temperament needs. The UI redesign of their website is speculative work.
THE CHALLENGE
NorSled Rescue’s current site does not include any search or filter options, leading to visitors leaving the site frustrated. Every visitor who gives up is a missed adoption opportunity.
THE AUDIENCE
THE STRATEGY
A full redesign across four pages, homepage, filterable listings, dog profiles, and an account dashboard, starting with a wireframe.
DESIGN SYSTEM
It became clear the site also needed a full brand refresh before the site could feel credible and a new brand identity was built to project warmth, professionalism, and reliability.
THE MESSAGE
Finding your next NorSled dog should feel simple, personal, and trustworthy.
INSIGHT
A rescue's site is often a visitor's first read on whether the organization is trustworthy. Poor searchability doesn't just frustrate, it costs adoptions.
THE SOLUTION
