DELIVERABLES AT A GLANCE
Brand strategy & positioning for clean energy startup
Brand naming & core narrative development
Logo design & foundational visual identity system
Brand guidelines: typography, color, tone of voice
Campaign concept development & execution
Marketing materials: adverts, Instagram posts, out-of-home mockups
Academic Project developed as part of Digital Design and Creative Strategy Certificate Program at UC San Diego
OVERVIEW
WonderSun is a conceptual clean energy brand introducing next-generation perovskite solar technology. The project focuses on translating a complex, emerging innovation into a brand that feels accessible, optimistic, and integrated into everyday life.
DESIGN SYSTEM
The visual language emphasizes clarity, warmth, and motion. Bold typography and confident, straightforward messaging are paired with relatable, everyday scenarios to demystify the technology and highlight real-world use.
CAMPAIGN EXECUTION
The campaign extends across adverts, social media, and out-of-home placements designed to interrupt routine moments and spark curiosity. Large-scale visuals and unexpected context invite viewers to reconsider how solar energy can exist in their daily lives.
CONCEPT & APPROACH
The campaign concept, “Solar that move with you.” reframes solar energy as something personal and portable rather than fixed or industrial. The hero visual features a Wondersun-branded bicycle wrapped in flexible solar panels, illustrating how energy can move with you.
