THE CLIENT
Oxford University's Physics Department has developed an ultra-thin, flexible solar material that can coat everyday objects to generate electricity without relying on traditional silicon panels. The brand and campaign are speculative, built in response to a brief asking how this real technology could be introduced to the market.
THE CHALLENGE
Bring a genuinely disruptive, highly technical breakthrough to market in a way that feels accessible and desirable, not industrial.
THE AUDIENCE
MESSAGE
Solar that moves with you.
Insight
Solar energy has traditionally meant panels on a roof or in a field, making it feel separate from everyday life. Perovskite technology changes that by bringing solar power directly to the things people already use and carry.
NAMING
BBC Future called it "the wonder material that could transform solar energy," and that phrase became the inspiration for the name.
Tandem Solar
Tandem Energy
Wonder PV
OPV Energy
WonderSun
Wonder Solar
Wonder Energy
DESIGN SYSTEM
THE SOLUTION
COMPLETE BRAND STYLE GUIDE
