WonderSun
Project Type: Brand development, visual identity & campaign concept
Role: Designer
Context: Academic Project developed as part of Digital Design and Creative Strategy Certificate Program at UC San Diego
Scope of Work:
Brand strategy and positioning for a clean energy startup concept
Development of brand name and core brand narrative
Logo design and foundational visual identity system
Creation of brand guidelines including typography, color, and tone of voice
Campaign ideation and execution centered on the concept
Conceptualizing and design of marketing materials including adverts, Instagram posts, and out-of-home mockups
Overview
WonderSun is a conceptual clean energy brand built around next-generation perovskite solar technology. This project translates a complex innovation into a story that feels accessible, optimistic, and integrated into everyday life.
Concept
“Solar that moves with you” reframes solar energy as personal and portable. Backpacks wrapped in flexible solar panels becomes the hero, showing how energy can move with you. The visual language leans on warmth, clarity, and motion to make the technology feel intuitive and human.
Outcome
The campaign positions WonderSun as both innovative and approachable through out-of-home concepts and supporting visuals. By grounding advanced tech in familiar moments, the work turns clean energy into something tangible, empowering, and easy to imagine in daily life.
